Shinsegae Food has created a healthy restaurant culture,
cultivating premium brands that befit the image of
the Shinsegae Group.
The R&D team of Shinsegae Food has been at the forefront of the country's most powerful and long-staying food trends, creating new concepts and premium food brands (befitting the prestigious Shinsegae Group). Some of these products, which have become staples of the domestic market, include the Korean food brand Olbaan, Devil's Door, the premium seafood restaurant Bono Bono, the ‘fast slow food’ outlet Gramercy Hall, and the premium ice cream brand O'slo.
Shinsegae Food has developed diverse concepts and models for bakeries and deli cafés that conforms to the brand's motto of, 'Healthy Bakery, Comfort Food' policy. This includes large supermarket in-store brands such as Day And Day, Milk and Honey, The Menagerie, and Vecchia e Nuovo.
Shinsegae Food has been a leading trendsetter in the Korean restaurant culture, providing unique alternatives in the industry through partnerships with famous international food brands such as Payard, Dean & Deluca, and Johnny Rocket.
Shinsegae Food is actively engaged in the concessions business, providing contracted food services in commercial complexes and public facilities such as airports, golf courses, outlets, resorts, hospitals, highway service stations, travel terminals, and train stations. Considering the scale of the location and the specific needs of the customer in the region, Shinsegae Food organizes food and beverage merchandise through partnerships with outside brands that meet the high standards and competitive rates of Shinsegae Food.